In the rural village of Ketumbeine, Tanzania, a group of mothers sit shoulder-to-shoulder under a cloudless sky stitching intricate little crosses out of brightly colored beads. Heads bent over their beadwork, they share stories, advice, laughter and tears as they work into the afternoon.

They’re friends, but they’re also business partners. Their beautiful beadwork isn’t a hobby—it’s a means to feed their families and send their children to school in an environment where resources are increasingly scarce.

They are the artistans behind the Naapok Bead Project.

Founded by retired Lutheran schoolteacher Martha B. Laizer and ELCA missionary Bethany Friberg, Naapok has transformed the lives of Maasai women and their families for 18 years. “They honestly didn’t have enough for their children to eat,” Friberg said. But together, these women would change that.

How it started

Maria’s and Kerea’s cattle were dying. Land that was once grassy in northern Tanzania was now dusty and dry.

Maria and Kerea (last names withheld) are Maasai, a seminomadic tribal community that once lived off livestock and the land entirely, functioning without money. A prolonged dry season combined with overpopulation, land restrictions and environmental degradation now make that impossible.

“Before climate change, our cows used to have enough grass to feed on,” Maria said. “If you do not have enough money to buy grasses or feed supplement, they die.”

With children to support, Kerea needed to do something. She began selling alcohol to survive until she learned about Naapok.

“Mama Kayeyo (Laizer) told me, ‘Stop selling alcohol. Come to my house; I will find you better work to do to help your family,’ ” Kerea said. “From there, I started selling beads in the form of a cross.”

Laizer, who is also Maasai, had been sharing maize flour with women like Maria and Kerea so they could feed their families. In exchange, they gave Laizer beaded crosses she hoped to sell. “The work is an art form [the Maasai] have long valued,” Friberg said. “It’s something they could do when they were truly nomadic.”

Friberg got involved in 2000 when Laizer asked for help with finding a market for the beadwork. They were friends, connected through her family’s missionary work with the Evangelical Lutheran Church in Tanzania. At first, Friberg had some reservations: “I was feeling like I was barely coping out here. I didn’t have any background in marketing. On the other hand, these were my friends, neighbors .…” Ultimately, the pull of community convinced her.

They started out small. Friberg worked with the women to select and develop two ornament-sized items to sell. Their first customers were members of ELCA congregations.

The project started with six women artisans. Many were illiterate; some were widows; all were mothers. Each were being neglected in some way, Friberg said, adding, “They have one foot in centuries of tradition and no change. … And one foot now where they have sons and daughters who have gotten through seventh grade, and a few who’ve gotten through high school. These women are straddling these two worlds.”

Naapok, which means “a creation,” became a way for them to bridge that divide and earn the supplemental income they needed for food, school fees and clothing.

“We never knew that beads could be turned into food: by making them, selling, and hence getting money to buy food,” Maria said.

Over time, Naapok developed into a full-scale income-generating project with 55 artisans.

“I believe this little group of women has had the Lord’s blessing because his attention is turned toward the poor,” Friberg said. “That became the place I was able to contribute [in my missionary call], but then you always receive more.”

“We never knew that beads could be turned into food: by making them, selling, and hence getting money to buy food.”

How it works

Each month, Friberg works with Naapok leaders to make a list of products to be made and supplies needed. Their products now include patterned necklaces, bracelets, earrings and whimsical beaded animals. Leaders assign work evenly among artisans, who do their beadwork at home and during twice weekly meetings.

Most orders are sourced from ELCA members connected with Friberg and her husband, Steven.

“I often tell my bead ladies this: they are part of a chain. It’s a simple picture, but if they aren’t doing their bead ornament well, I can’t sell it later on,” she said. “[And] I have to do my work. We’ve all got this link.”

Women are paid once a month based on work completed, and they set aside a portion of their income for a microloan program. In the project’s 18 years, Friberg counts this as one of its greatest accomplishments. Microloans become available on a rotating basis so women can purchase livestock or start small business ventures, she said.

Kerea was able to start her tea business. “I give thanks to God because I came from a poor, difficult life,” she said. “All of my children are educated because of this project.”

What is most remarkable, Friberg said, has been the difference in the women. Once thought of as dependents, they are now seen as whole contributing members of their communities.

“It’s like they’ve been renewed,” she said. “They’ve got clean clothes and they walk down through town with their head held high.”

To watch a video about this project, click here

To get involved with Naapok, contact Bethany Friberg at

Erin Strybis
Erin Strybis is a freelance writer based in Chicago and author of The Beauty of Motherhood: Grace-Filled Devotions for the Early Years (Morehouse Publishing, March 2023). Find more of her stories at her website and on Instagram.

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